Stephen Chater

Posted On : 7th Apr, 2017

Stephen has over 30 years’ experience working with world class premium brands in the automotive sector.

Stephen is commercial director at Global (Autocare), one of the UK’s largest privately owned rental companies, providing a comprehensive and market leading range of bespoke fleet management products and services, including daily rental, contract hire, accident management, de-fleet, maintenance and service, along with storage and logistics.

He moved to Global (Autocare) in January 2017, to manage all commercial activities of the business and lead their strategic development. He also plays a key role in developing and implementing an innovative growth focused commercial strategy, focusing also on new products and services and emerging markets. This includes identifying new opportunities, developing new client relationships, ensuring a consistent trajectory of growth.

Previous to joining Global (Autocare) he had an enviable career with BMW for over thirty year, where he held many senor leadership and commercial roles for the Group.

Stephen most recently was Head of BMW Product Strategy and Market Planning for the UK. In this role he was responsible for BMW, BMW M BMW Individual and BMWi Product and Pricing Strategy, Product Management and Marketing, and also the UK Market Planning function. He was responsible for leading an unprecedented number of new product launches securing a market leading position and also focussed on new product developments based on trends and expectations for the future.

Over the four years as Head of Fleet, he held overall responsibility for the delivery of all fleet, business, leasing, rental, motability and public sector sales and marketing activities for BMW, MINI and BMWi, leading to successive recognition as the leading fleet manufacturer.

He also spent five years as UK Head of Learning and Development at the BMW Group Academy, where his passion for people development advanced launching the state-of-the-art BMW training facility and achieved worldwide recognition for the training.

Stephen, a Member (MICFM) of the ICFM, was made a Board Member in 2011and is a Fellow of the Institute of the Motor Industry (FIMI).

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