Ambit Becomes First Business To Join ICFM’s Corporate Investors Programme

Posted On : 8th Mar, 2017

Ambit is the first company to sign-up to ICFM’s newly-launched Corporate Investor Programme designed to further raise the standards of fleet industry professionals and overcome a skills and knowledge shortage inside many employers.

The new business will also host ICFM’s Fast Track training workshops at its Oxford headquarters.

In April, Ambit will launch the Ambit app, which is targeted for use by anyone who manages vehicles in the workplace, particularly those in HR, finance or procurement roles with part-time vehicle management responsibility and limited experience, and perhaps little knowledge of fleet operations.

Available on smartphones, tablet and desktop, the Ambit app will enable drivers to confirm to their managers vehicle details and information relating to themselves for compliance purposes; assist with the completion of periodic vehicle checks; provide contact information in respect of a range of organisations such as breakdown and recovery companies, tyres and punctures, windscreen and glass and accidents/incidents; and deliver a wealth of fleet information and best practice advice on a “need to know” basis.

Ambit is targeting its app at users that may have a fleet knowledge gap and commercial head Drew Spellar said: “We are talking to many people that have a degree of fleet management responsibility, but not the in-depth knowledge and experience that a full-time professional fleet manager has.

“It is important that we increase their fleet knowledge and that is where ICFM will play a key role.”

Ambit has joined ICFM’s Corporate Investor Programme as an Affiliate Investor, which enables it to participate in the organisation’s events and provides access to its vast wealth of resources.

Mr Spellar said: “There are numerous benefits for Ambit in joining ICFM as an Affiliate Investor, notably in ensuring that we are helping our customers to focus on the key fleet issues as legislation, taxation and technology changes rapidly.

“Ambit is particularly focused on providing the right resources to help ensure safer driving for anyone driving for work and with ICFM’s help we can promote best practice and build the world’s safest driving community.”

Furthermore, Ambit is enhancing its partnership with ICFM by making its headquarters’ facilities available to the organisation for holding its Fast Track Intermediate Programme, which leads to students achieving the Certificate in Car Fleet Management qualification. Study units are contained within three modules – one of two days duration and two of three days. That means it is possible for the Certificate qualification to be gained within an eight to nine-month timescale. The next Fast Track course starts on April 4.

Mr Spellar said: “Hosting ICFM’s Fast Track programme enables Ambit to support the fantastic work ICFM does; as well as to stay close to the hot topics facing managers and employees with fleet part-time fleet responsibility.”

ICFM’s Corporate Investor Programme is designed to help employers boost their skills shortage in terms of the fleet management knowledge of their employees.

ICFM sales director Peter Eldridge said: “We are delighted that Ambit has recognised the value that ICFM can deliver through its Corporate Investor Programme and become the first business to join at Affiliate level.

“We hope that businesses will clearly see the value for money benefits of membership and the training available and then enrol their employees in the various courses.

“Investment in ICFM adds credibility and value to businesses and their employees and provides an invaluable network of contacts and benefits.”

Background information

ICFM’s Corporate Investor Programme provides employers with four levels of membership tailored to employee numbers and specific employer requirements:

  • Affiliate Investor – for businesses that have no immediate requirement for staff engagement as members of ICFM, but recognise the benefits of association. A range of added value benefits are available, including the ability to prominently display ICFM membership and attend and participate in the organisation’s events including the annual Conference as well as seminars so as to understand key industry issues. Affiliate Investor membership is £1,000 for 12 months.
  • Corporate Investor – targeted at businesses employing 10-50 people engaged in fleet-related activity. The benefits are similar to that for Affiliate Investors. Corporate membership is available in blocks of 10 at £50 per employee with a minimum charge of £500 for 12 months membership.
  • Tailored Corporate Investor – targeted at businesses employing more than 50 people engaged in fleet-related activity. The cost is bespoke to individual organisations based on the number of employees to be included. The benefits are similar to that for Affiliate Investors and, additionally, entitle an exhibition stand at the ICFM Annual Conference.
  • Tailored Corporate Investor Plus – provides an increased level of support to Tailored Corporate Investor membership via a consultancy service geared to analysing, assessing and accrediting organisation’s internal training processes and procedures specifically involving the fleet operation. ICFM will work in tandem with an employer’s own internal trainers and offer those individuals Associate Member status at no additional cost. The cost is on application.


We are keen to encourage professional development of fleet management skills at all levels. Find out how joining the ICFM can benefit you.


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